Google Plus (G+) was launched in June 2011 and boasts 500 million registered users. G+ Pages, launched in November 2011, is the new way to be found on Google.
G+ Pages is aimed at businesses and organisations and allows them to have a presence within the G+ social network. Like a Google Local Business Listing, your business type and contact information are displayed, but with G+ Pages you can also include images, reviews, and a link to your personal G+ account, allowing you to share the page with all your G+ contacts.
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