Google Analytics is a powerful and dynamic system that tracks website data on your behalf. Once installed, it begins logging data such as:
- Number of ‘hits’
- Source of visitors
- Time of visit Duration of visit
- ‘Bounce’ rate
What this means to you is that you can see how people arrive at your site; where, geographically, they are based; what time of day they visit; how long they stay on any individual page; and whether they look at other pages on the site or leave after viewing the one they land on.
Linked with AdWords, Analytics can give you a clear picture of the return on investment (ROI) any particular advertising campaign brings, allowing you to do more of what works and so boost revenue. And there’s more besides: analytics can help you assess the impact of changes you make to your website content, identify and fix slow-loading pages, and measure the success of your social media activity.
Like many business tools, the key to how useful Analytics will prove to be is in the way it is set up to handle information for you. Webworks Internet will use our considerable experience, knowledge and expertise to create and tailor a Google Analytics account for you in line with the unique requirements of your business, and then we will provide you with the knowledge and information necessary for you to handle the account yourself from that point on, putting you in control.
For more information please call one of our advisers on 0330 122 7550 (30 lines).
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